Indlela ii-Brand ezibasebenzisa ngayo oomatshini be-Claw ukuQhuba uQhagamshelwano: iPop{0}}Phezulu kunye neMigqaliselo yoMsitho nge-ROI eMeasurable

Oomatshini be-Claw ayizozinto ze-arcade kuphela - banamandla, aphantsi{1}}izixhobo zokuvula uphawu lwe-friction. Xa isetyenziswa ngobuchule, uzipho olulungiselelweyo okanye umatshini webhaso unokuguqula ukuvulwa kwevenkile, ukuqaliswa kwemveliso, umboniso worhwebo, okanye ukuphumela kumzuzu{4} wothethathethwano ophezulu odala umxholo wentlalo, oqhuba izithuthi zeenyawo, kwaye uqokelele ukhetho lokuthengisa{5}}. Apha ngezantsi yincwadi yokudlala esebenzayo yabarhwebi, abaqhubi, kunye nababoneleli abafuna iminyhadala{7}}inkqubo ye-claw enika iziphumo ezilinganisekayo.

Kutheni oomatshini bezizipho basebenzela ukwenziwa kophawu

Oomatshini beClaw badibanisa ukusebenzisana okulula kunye nomvuzo ocacileyo: ibhaso elibambekayo. Eso sithembiso - dlala, phumelela, yabela - itephu kwiimpawu ezintathu zokuziphatha ezifuna ukuqhuba: ukuthatha inxaxheba, ukuphinda-phinda imizamo, kunye nomsebenzisi{3}}umxholo owenziweyo. Xa kuthelekiswa nemiboniso yokwenziwa, umatshini odlalekayo ujika ababukeli babe ngabathathi-nxaxheba kwaye ukhuthaze ukwabelana ngentlalontle kuba "ukuphumelela" kuyindalo yefoto. Kwiibrendi, oko kuthetha ukuba ixesha elininzi lokuhlala, ukukhunjulwa okunamandla, kunye nokufikelela kwizinto eziphilayo xa abadlali bethumela uloyiso lwabo.

Iikhonsepthi zokuvula ezisebenzayo

1. Ibhaso eliphawulweyo liyehla - Gcwalisa ikhabhinethi nge{1}}intengiso yohlobo: izinto ezilinganiselweyo{2}}zehlelo, iivawutsha, okanye iisampulu ezincinci zeemveliso. Yenza inxalenye yamabhaso anqabileyo (leqa izinto ezahlukeneyo) ukukhuthaza imidlalo ephindaphindiweyo.
2. Imveliso yokumisela umdlalo - Khupha ii-SKU ezintsha njengamabhaso "egolide" kumatshini wefestile enyiniweyo. Nikeza abaphumeleleyo ukufikelela kwangethuba, izaphulelo ezikhethekileyo, okanye izimemo zeVIP.
3. Co-ii-pop eziphawulweyo{1}}eziphezulu - Iqabane ngendawo (ivenkile, ikhefi, umnyhadala) kwaye usonge umatshini kwi{3}}uphawu. Uhlahlo lwabiwo-mali lwentengiso ekwabelwana ngalo lukhulisa itrafikhi kwaye lwandise ukufikelela.
4. Imicimbi yentlalo & ephilayo - Dibanisa umatshini kunye nomamkeli ophilayo, ixesha lehla, okanye ukhuphiswano oluncinci-(umzekelo, "imidlalo yokuqala engama-50 ifumana mahala"), emva koko usasaze okanye ukliphu amagqabantshintshi kumajelo asekuhlaleni.
5. Iisampulu kunye nezikhupha zamakhuphoni - Endaweni yezinto zokudlala eziphathekayo, khupha iikhuphoni ze-QR okanye iikhowudi zesampulu njengamabhaso okuqhuba uguqulo olunokulinganiswa kwi-intanethi.

Uyilo kunye nesicwangciso samabhaso: indlela yokucenga nokugcina

• Amabhaso enqanaba ngabom. Hlanganisa izinto eziphezulu{1}ezibonwayo{2}}zexabiso rhoqo,{3}}zexabiso eliphantsi{3}}lokuphumelela ukuze abadlali bafumane impumelelo kwaye bakhuthazeke ukuba bazame kwakhona.
• Unikezelo lokunciphisa ukunqongophala. Ubaleka okulinganiselweyo okanye "1 of 50" iithegi zidala ungxamiseko kunye nokuziphatha komqokeleli.
• Yenza i-unboxing yabelwane. Faka ibhaso lokupakisha kwaye uquke umnxeba omncinci-ukuya{2}}intshukumo (umzekelo, isincamathelisi se-hashtag, umqheba we-Instagram) ukukhuthaza ukuthegiswa.
• Yenza ulungelelwaniso lwamabhaso. Ukulungelelanisa amabhaso kubaphulaphuli beminyhadala{1}}imiboniso zorhwebo inokuxabisa iB2B swag; imithendeleko inokufuna izinto eziqokelelweyo zokuzonwabisa.

Iingcebiso zokusebenza ezikhusela i-ROI

• Lungiselela ubunzima kunye namaxabiso. Izicwangciso zokuvavanya ubunzima kunye namanqaku exabiso ngexesha leeyure zokufudumala. Ukuqina kakhulu kubulala inkoliseko; lula kakhulu idreyini inventri ngokukhawuleza.
• Abasebenzi kwisikhululo. Ngexesha leefestile eziphakamileyo, yiba nomlindi onobungane ochaza imithetho, ukhuthaza imidlalo ye-premium, kwaye ukhuthaze iithegi zentlalo.
• Ukucwangcisa amalungiselelo. Qinisekisa ukuzaliswa lula kwamabhaso, ukukhusela amabhaso ezinto eziphezulu-zexabiso, kunye nemiqondiso ecacileyo echaza iindleko zokudlala kunye namabhaso odd (inceda ukuthembana).
• Dibanisa iintlawulo. Nikeza zombini iimali ezinkozo kunye neenketho ezingenakheshi (QR, cinezela) ukuze ungaphulukani nemidlalo edlalayo.

Imibono yokukhulisa ubugcisa

1. Baleka i-"win to win" umakhenikha: abaphumeleleyo bafumana ibhaso elincinci kunye nokungena kumzobo omkhulu webhaso elikhulu lokuthatha ii-imeyile okanye iinombolo zefowuni.
2. Iiseshini zokudlala zabamkeli abanomdla: mema abadali ukuba bakhuphisane ngokuphila kwaye bakhulise ukufikelela.
3. Ixesha-elilinganiselweyo "iyure yolonwabo" liyehla nge-odds ezongeziweyo ukudala ungxamiseko kunye nomfutho wesihlwele.
4. Sebenzisa i-photobooth okanye ushicilelo olukhawulezileyo lwabaphumeleleyo ukuze abadlali bahambe benememento yomzimba ebonisa uphawu lwakho.

Uhlahlo lwabiwo-mali kunye noqikelelo lwe-ROI

Uhlahlo-lwabiwo mali luxhomekeke kumgangatho webhaso, ukwenziwa komatshini ngokwezifiso, abasebenzi, imirhumo yendawo, kunye nenkcitho yokuthengisa. Ukuqikelela i-ROI, iprojekthi yengeniso eyongeziweyo evela kwimidlalo, ukunyuswa kokuguqulwa (ukusuka kwiivawutsha okanye{1}}kwiintengiso zesayithi), kunye nexabiso lemithombo yeendaba efunyenweyo (ukufikelela ekuhlaleni). Qhuba umqhubi wenqwelomoya omncinci ukuqokelela amanani okwenene kwaye ulinganise imodeli ye-ROI eqikelelwayo.

Ukuqukumbela

-ukwenziwa komatshini wozipho owenziwe kakuhle kungaphezulu kwegimmick - yinto ehlangeneyo, edlalekayo esonwabisa, eguqulayo, kwaye yandise. Kwiimpawu kunye nabaqhubi, ifomyula ephumeleleyo idibanisa i-curation yebhaso ecingisisiweyo, i-UX ecacileyo, ii-hook zentlalo, kunye nesicwangciso sokulinganisa. Xa ezi ziqwenga zilungelelaniswa, umatshini omnye unokudala imbonakalo ehlala ihleli, ukunyuswa kwentengiso okunokulinganiswa, kunye nomjelo ozinzileyo wamaxesha ekwabelwana ngawo.