EyeKhala 2025 - Kutshintsho olubalulekileyo lweshishini leelayisensi zehlabathi, i-IP yase China-imarike yokuthengisa elayisenisiweyo ixabisa iRMB 155 yebhiliyoni (malunga ne-USD 22 yeebhiliyoni) ngo-2025, ibango ngokusemthethweni indawo enguNo{5}} kwihlabathi jikelele. Esi siganeko sibalulekileyo sibonisa inguquko yaseTshayina ukusuka kwi-IP yabathengi yamandla ukuya kwindawo eshushu ye-IP yasekhaya{7}}emisela inqanaba lamathuba oshishino amatsha kudederhu lweevenkile, kusapho{8}}amaziko olonwabo, kunye namava aphumayo kuMntla Melika, uMbindi Mpuma, nangaphaya.
UkuKhawuleza -IMarike eNyumayo iDibanisa neeRenki eziPhezulu
Ngokwengxelo yeLicensing yaMazwe ngaMazwe ka-2024, intengiso yase-China enelayisensi-yentengiso ifikelele kwi-USD 13.77 yebhiliyoni ngo-2023{{5}inyuke phantse kwi-10 lepesenti{6}}ngonyaka{7}{11} iyibeka ngasemva kwe-United States, i-Europe, ne-Japan. Uqikelelo luka-2025 ngoku lusibekele i-RMB 155 yeebhiliyoni zeerandi, ukunyuka kwemozulu ebonisa umdla welizwe wokurhweba okunophawu kunye namava ebhrendi antywilayo.
Isiphumo seLabubu: Indlela iPop Mart eyichaza ngayo ngokutsha iRetail ye-IP
Alikho ibali elibonisa ngcono i-IP boom yaseTshayina kunothotho lweLabubu yePop Mart:
• Ukukhula Okuqhamkileyo: Ingeniso yeLabubu inyuke nge-106.9 yeepesenti ngo-2024 yaya kutsho kwi-RMB 13.04 yeebhiliyoni.
• Ukufikelelwa kweHlabathi: Emva kokumisela i-Labubu 3.0, intengiso kuMzantsi-mpuma we-Asia yatsibela ngaphezulu kwepesenti ezingama-600, ngelixa amaphulo aqhutywa yi-TikTok -eqhubela ukuthathwa ngokukhawuleza eMntla Melika.
• I-Trend-Driven Innovation: Ushicilelo olunyiniweyo{1}}luhla, intsebenziswano yenkcubeko yasekuhlaleni, kunye neziganeko zexesha "unboxing" zijike iLabubu ibe yinto ebangelwa yintsholongwane{2}ehlala ithengisa ingqokelela entsha ngemizuzu.
La maqhinga aqhubele phambili i-Trend ye-China -icandelo lezinto zokudlala ukuya kuqikelelo lwe-RMB 60 yeebhiliyoni ngo-2023, kunye noqikelelo oluqikelela i-RMB 110 yebhiliyoni ngo-2026 ngepesenti ezingama-20 zokukhula ngonyaka.
Yintoni Ebangela Utyando? Abaqhubi Abathathu Abangundoqo
1. UMgaqo-nkqubo kunye noKhuseleko lwe-IP
Inkxaso karhulumente ekuqulunqweni kwezinto ezintsha zenkcubeko kunye nokunyanzeliswa kwamalungelo okukhuphela ngamandla kuye kwanika abadali kunye nabanini beelayisenisi intembeko yokutyala imali kunye nokwandisa.
2. IGen Z & Uphuculo lwabathengi
Abathengi abancinci bafuna udibaniso olulolwakho, oluqhutywa ziimvakalelo{0}. Bakulungele ukuhlawula iipremiyamu ze-IP abayithandayo{2}}bajike amaqhina abalinganiswa{3}}babe ziinkomo ezinkozo.
3. Ukwandiswa kweDijithali kunye neNtlalo
Live -ukusungulwa kwemveliso, ubuhlakani beTikTok, kunye neeapps ezisemthethweni zikhawulezisa ukufikelela kwe-IP. I-social media buzz iguqula abalandeli babe ngabaxhasi behlabathi ngobusuku nje obunye.
Iindidi ze-IP eziNtsha eziMiselwe uHlumo
• Iimfama -IziQokelelwa zeBhokisi: "Uqoqosho olumangalisayo" luhlala lubomvu{1}}lushushu; Iivenkile ezinkulu kunye nezikhululo zeenqwelo moya zifaka iinqaba zeebhokisi ezingaboniyo-ezikhupha iibhokisi.
• Imifanekiso eqingqiweyo -ePhezulu: Imifanekiso eqingqiweyo enelayisensi kunye namanani entlaka aphembelela -ukuqokelelwa kweemarike kunye neziganeko zabaqokeleli.
• Indlela yokuthengisa izinto ezithengiswayo: Ukukhawuleza-ukwehla kwefashoni kunye ne-IP pops{1}}zibandakanya abantu abatsha abalangazelela{2}}impahla esemgangathweni kunye nokuhonjiswa kwekhaya.
• IDijithali-IiHybrids Zomzimba: I-QR{1}}izitshixo zekhowudi, izihluzi ze-AR, kunye nokudityaniswa kwe-metaverse kuchaza ngokutsha isizukulwana esilandelayo sokusetyenziswa kwe-IP.
Ulwandiso lweHlabathi & aMhlophe{0}}amathuba esithuba
Abathengisi abakhulu be-IP abanjengoMiniso kunye nePop Mart sele betyale iiflegi kwiNew York Times Square nakwisithili saseTokyo saseHarajuku. Nangona kunjalo iimarike ezinkulu kuMbindi Mpuma, uMzantsi-mpuma Asia, kunye neLatin America zihlala zingaphantsi{1}}zinikezelwe, kunye nabaqhubi bendawo abalambele i-turnkey IP{2}}izisombululo zokuthengisa.
Ixabiso lethu le-IP-Amaqabane athengisayo
Njengomenzi ophambili wokonwabisa{0}}oomatshini, sinceda iibrendi zijike i-IP ibe ngamava asebenzisanayo aqhuba intengiso kunye nokugcwala kweenyawo:
• I-Hardware eSiko kunye neMixholo: Silusu oomatshini be-claw kunye ne-capsule dispensers nge-IP yakho imibala eyahlukileyo, iimpawu, kunye neziphumo zokukhanyisa-ukuqinisekisa ukungaguquguquki kwebrendi kunye nempembelelo yokubona.
• Iipakethe ze-IP ze-Turnkey: Ukusuka ekufumaneni amabhaso kunye ne-kiosks yokuthengisa ukuya kwii-photo booths ezisebenzisanayo, sihambisa isiphelo-ukuya{1}}ukugqiba izisombululo ezilungele ukuvela{2}}phezulu okanye ufakelo olusisigxina.
• Izixhobo zokuSebenza ngobuchule: Amaqonga e-IoT{0}}asebenzayo abonelela ngokujongwa kwezempilo okude, ukudityaniswa kwentlawulo engenamali, kunye -nohlalutyo lwexesha lokwenyani{2}}ukuze ulungise uluhlu lwempahla kunye nentengiso ngaphandle komgudu.
