Abathengi abaphindayo bangobomi balo naliphi na iziko lolonwabo losapho. Intengo enye yenza ingeniso yexesha elinye kuphela, kodwa abathengi abaphinda-phindayo benza ixabiso lexesha elide{2}. Kule minyaka mibini idlulileyo, ndiye ndaqaphela indlela exhaphake kakhulu kumaziko olonwabo losapho: imidlalo yomdyarho wamahashe iya isiba sisixhobo sobuchule sokwandisa abathengi abaphindayo.
Umbuzo ulula: kutheni aba matshini besebenza kangaka ekutsaleni abathengi ukuba babuye? Emva kokuhlalutya idatha yokusetyenziswa, iingxelo zomthengi, kunye nempendulo yomsebenzisi, izizathu zicacile kunanini ngaphambili.
Umtsalane womdyarho wamahashe udlulela ngaphaya komdlalo omnye.
Bakhuthaze isimo sengqondo "sokubuyela kukhuphiswano".
Imidlalo yomdyarho wamahashe idlala indima enkulu kukhuphiswano lwabadlali{0}umnqweno wokukhetha amahashe angcono, amaqhinga angcono, okanye ukubetha abahlobo. Oku kuvelisa iipateni eziphindaphindwayo ezinokulinganiswa.
Uphando lwabasebenzi lubonisa:
I-41% -55% yabadlali baya kuphinda badlale umdlalo kwiveki enye, ngakumbi abantu abadala abancinci.
Abadlali abathatha inxaxheba kumdyarho weqela balindeleke ukuba babuyele kumdlalo ngama-32% ngaphezulu kweentsuku ezili-14 kunabo badlala umdlali omnye{2}.
Lo mdlalo awuxhomekekanga kwi-reflexes ekhawulezayo. Endaweni yoko, ivuselela umdla wabadlali kunye nenkuthazo yokuphucula izakhono zabo, ikhokelela ekubeni baphinde badlale.
Imidlalo yeqela iqhuba ingeniso yeqela
Uninzi koomatshini bomdyarho wamahashe baxhasa abadlali aba-4 ukuya kwabali-10 ngaxeshanye. Umoya uyatshintsha xa iqela lidlala kunye: abadlali bayahleka, bacele umngeni omnye komnye, kwaye bahlala becwangcisa omnye umjikelo.
Eyona-idatha yokusebenza yehlabathi ibonisa:
Ngeempelaveki, iintsapho zibalelwa kuma-38% ukuya kuma-45% omdlalo uwonke.
Amaqela e-3 okanye ngaphezulu anokuba ngama-28% ngaphezulu kokungena kwakhona ngaphakathi kweentsuku ezingama-30 kunabadlali ababodwa.
Esi sesinye sezizathu zokuba kutheni amaziko olonwabo losapho aluxabise kakhulu lo matshini{0}}awuboneleli nje ngokonwabisa kodwa ukwakhuthaza novakalelo "loxanduva ekuhlaleni."
Kutheni le nto imidlalo yomdyarho wamahashe inokutsala umdla wabadlali abaphindayo kunezinye iintlobo zemidlalo ye-arcade?
Umxholo womdlalo otyebileyo nowahlukeneyo, umgangatho ophantsi wokufunda
Abadlali abayi kukruquka ngokukhawuleza kuba umjikelo ngamnye wahlukile. Amathuba ehashe, iintlobo zomkhondo, kunye neziphumo zogqatso zonke zizisa umahluko, zigcina amava okudlala amatsha. Kwangaxeshanye, umdlalo ophambili kulula ukuwufunda.
Ngokwempendulo yomsebenzisi:
Ngenxa yokusebenza kwayo okulula, i-72% yabadlali abatsha banokuqonda imithetho yomdlalo kwimizuzwana engama-30.
Oomatshini abaneendlela ezininzi zomdyarho bane-22-30% ephezulu yereyithi yokudlala.
Kulula ukufunda + umdlalo ohlukeneyo wemidlalo yimfihlelo yokutsala abathengi abaphindayo.
Ukuthatha inxaxheba kwabantu abadala kukhokelela kumvuzo ophinda-phinda ngamandla.
Ngokungafaniyo nemidlalo emininzi ye-arcade enomtsalane ebantwaneni, imidlalo yomdyarho wamahashe inomtsalane onamandla kubantu abadala. Abantu abadala badla ngokuba namandla enkcitho ephezulu kwaye badla ngokubuyela.
Idatha yoshishino ibonisa:
Abantu abadala bathatha ama-55% ukuya kuma-65% abo bonke abadlali boomatshini bomdyarho wamahashe.
Abadlali abadala babuya amaxesha angama-1.4 ngaphezulu kwabantwana okanye abafikisayo.
Oku kukhokelela ekusebenzeni ixesha elide{0}}elizinzileyo koomatshini.
Indlela yokubheja yongeza ukuzibandakanya ngokweemvakalelo.
Imidlalo emininzi yomdyarho wamahashe isebenzisa indlela "yokukhetha ukuphumelela". Oku ayikokungcakaza, kodwa isebenzisa ngobuchule amathuba, umngcipheko, kunye nomvuzo ukuyenza ibenomtsalane kakhulu kubadlali.
Iingxelo zomsebenzisi:
Oomatshini abasebenzisa indlela yokubheja bane-25-40% ephezulu yomdlalo wokuphinda-phinda kunoomatshini abasebenzisa ixesha elilula okanye iindlela zokusabela.
Abadlali "abaphantse baphumelele" banamathuba angama-45% okuphinda bazame kwakhona kwiveki enye.
Isibheno esingokweemvakalelo sinomlinganiselo kwaye sixabisekile.
Impembelelo yengeniso yotyelelo oluphindayo oluxhaswa zidatha
Utyelelo oluphindayo oluphezulu lukhokelela kwingeniso yenyanga ephezulu
Xa uhlalutya iimodeli zengeniso, abathengi abaphindayo babonelela ngokusebenza okuqikelelweyo. Okukhona bebuya rhoqo, kokukhona ingeniso izinza.
Indawo yolonwabo yosapho oluqhelekileyo-luya kubona:
I-20% ukuya kwi-34% yengeniso yomdlalo womdyarho wamahashe ivela kubadlali abaphindayo.
Kwiintsuku ezingama-30, abathengi abaphindayo bavelisa amaxesha angama-1.7 ingeniso ngaphezulu kwabadlali abatsha.
Xa abathengi bebuyela ukudlala umdyarho wamahashe, bahlala bedlala eminye imidlalo, bevelisa ingeniso ye-spillover ebanzi.
Izinga lokugcinwa lichaphazela ngqo imbuyekezo kutyalo-mali.
Ngokuxhomekeke kubukhulu kunye neempawu, oomatshini bomdyarho wamahashe badla ngokuhluka ngokwexabiso ukusuka kwi-6,000 yeedola ukuya kwi-12,000 yeedola. Ngenxa yamaxabiso okuthenga okuphinda komdlali aphezulu, ixesha lokubuyisela lifutshane kakhulu.
Imeko ye-ROI eqhelekileyo:
Ingeniso yemihla ngemihla: $ 90-$ 160
Ingeniso yenyanga: $2,700 ukuba $4,800
Payback Period: 3-6 iinyanga
-Ii-FEC zetrafiki eziphakamileyo ngamanye amaxesha zinokubuyisa utyalo-mali lulonke phakathi kweentsuku ezingama-90.
Esi sesinye sezizathu ezingundoqo zokuba kutheni abasebenzisi abaninzi bethatha aba matshini njengongezelelo olusezantsi lomngcipheko kwizithuthi zabo.
Imidlalo yomdyarho wamahashe inokomeleza njani ukuthembeka kwabathengi ngaphakathi kumaziko olonwabo losapho (FECs)
Baye benza isibheno esibonakalayo.
Amanye amaziko olonwabo osapho abonisa umdyarho wamahashe njengamava otyikityo{0}}into abangayifumaniyo abathengi kuyo yonke indawo.
Ingxelo ibonisa:
Iindawo zokuzonwabisa “ezinendawo yemidlalo ebonakalayo” zinereyithi yembuyekezo eyi-12% ukuya kwi-18% kuneendawo eziphatha bonke oomatshini ngokulinganayo.
Umdyarho wamahashe udla ngokuba yeyona nto iphambili kulo mmandla kuba utsala izihlwele.
Umtsalane obalulekileyo wakha ukuthembeka kubathengi ixesha elide-.
Zikulungele ubulungu kunye neenkqubo zokunyaniseka.
Amaziko amaninzi okuzonwabisa eentsapho ngoku asebenzisa amakhadi obulungu okanye iindawo ze-elektroniki xa kuthengiso. Imidlalo yomdyarho wamahashe{1}iyilungele kakuhle le modeli kuba abadlali bafuna ukulandelela inkqubela yabo kwaye baphinde bazame kamva.
Inqaku loMsebenzisi:
Amalungu adlala iindawo zomdyarho wamahashe ka-2.3 ngokuphindaphindiweyo kunabangengawo -ngamalungu.
I-FEC, ebamba iminyhadala yomdyarho, yabona ukwanda kwe-15% ukuya kwi-25% kubathengi abaphindayo ngexesha leenyanga zomdyarho.
Oku kwenza ukuba umatshini ube ngaphezu komtsalane nje omnye{0}; iba yinxalenye yenkqubo yokugcina umthengi.
ukuququmbela
Kumaziko olonwabo osapho lwangoku (FECs), imidlalo ye-arcade yomdyarho wamahashe ibe sisixhobo esisebenzayo sokunyusa ukugcinwa kwabathengi. Bakhuthaza umdlalo wabadlali abaninzi, batsale abadlali abadala, bavuselela ukuvakala ngokweemvakalelo, kwaye banike umxholo otyebileyo womdlalo ogcina abadlali bebuya. Ukunyuka okubalulekileyo kwabathengi abaphindayo kuguqulela ngokuthe ngqo kwingeniso yenyanga ephezulu kunye nembuyekezo ekhawulezayo kutyalo-mali.
Kubasebenzisi abafuna amaqhinga asebenzayo ukomeleza ugcino lwabathengi kunye nokhuseleko oluzinzileyo lwengeniso yexesha elide{0}}, imidlalo ye-arcade yomdyarho wamahashe ngoku yenye yezona zinto zisebenzayo kunye neenketho ezixhaswayo zedatha.
