Kubathengi be-B2B, ixabiso lokuthenga umatshini webhaso ayisiyiyo kuphela into emisela ukuba uya kwenza imali. Oomatshini ababini abanamaxabiso afanayo banokuvelisa iziphumo ezahlukileyo kakhulu emva kokuba bebekwe kwindawo yokuzonwabisa.
Umahluko wokwenyani uhlala uvela kwizinto ezininzi ezisebenza kunye, kubandakanya imfuno yomdlali, uyilo lomdlalo, ukhetho lwamabhaso, uyilo lomatshini, ukuthembeka, indawo, kunye nokusebenza kwemihla ngemihla. Umatshini otsala abadlali abaninzi ngelixa ugcina ibhaso kunye neendleko zokulondolozwa phantsi kolawulo unokunikezela ngembuyekezo yexesha elide-engcono kunomatshini onexabiso elisezantsi elingaphambili.
Kubasasazi, ii-FECs, kunye nabaqhubi be-arcade, umbuzo ochanekileyo awukho nje, "Ixabisa malini lo matshini webhaso?" Kwakhona, "Kutheni abadlali beza kufuna ukuyidlala kwakhona, kwaye kuya kubiza malini ukugcina umatshini usebenza?"
Yintoni emisela iNzuzo yoMshini wamaBhaso?
Imfuno yomdlali yindawo yokuQala
Umatshini webhaso unokwenza imali kuphela ukuba abadlali bafuna ukuwusebenzisa. Kwanaxa umatshini uhleli kwindawo exakekileyo, ukubukeka okubuthathaka, umdlalo obhidayo, okanye amabhaso angathandekiyo anokunciphisa inani lemidlalo eliwufumanayo.
Abathengi beB2B kufuneka baqale ngokucinga ngabadlali abajolise kubo kunye nendawo. Udederhu lweevenkile okanye iziko lolonwabo losapho lusenokufuna oomatshini ekulula ukuba abantwana nabazali banandiphe kunye. I-arcade inokukhetha imidlalo enomngeni ngakumbi kunye nexabiso lokuphinda libe namandla kubadlali abancinci. Ubungakanani bomatshini, ukukhanya, umdlalo, kunye neentlobo zamabhaso kufuneka zonke zihambelane nabantu abandwendwela indawo.
Oku kuthetha ukuba inzuzo ayiveli kumatshini kuphela. Ivela kwindlela umatshini ohambelana ngayo nemfuno yomdlali kunye nendawo.
Ingeniso ixhomekeke ngaphezu kwexabiso lomatshini
Ixabiso eliphantsi lokuthenga alisoloko lithetha inzuzo ephezulu. Abaqhubi kufuneka bajonge imodeli epheleleyo yokusebenza.
Indlela elula yokuqikelela ingeniso epheleleyo yile:
UkuDlalwa kweMihla × Ixabiso ngokuDlala ngakunye=Ingeniso eyiNgeniso yoSuku
Kodwa ingeniso epheleleyo ayifani nengeniso. Abanini-zithuthi kufuneka bathathele ingqalelo iindleko zamabhaso, iintlawulo zerenti okanye zendawo, umbane, abasebenzi, ulondolozo, kunye neenxalenye zokutshintsha.
Umzekelo, umatshini unokubiza kancinci ukuwuthenga, kodwa ukuba abadlali abawudlali rhoqo okanye umatshini ufuna ukulungiswa rhoqo, imbuyekezo yawo{0}}yexesha elide inokuba ngaphantsi kunomatshini obiza imali eninzi etsala imidlalo emininzi kwaye ubaleka ngokuthembekileyo.
Kubathengi beB2B, kungcono ukuthelekisa{1}}ingeniso yexesha elide enokubakho kunye neendleko zokusebenza zizonke endaweni yokujonga ixabiso lokuthenga kuphela.
Uyilo lweMidlalo lulichaphazela njani inani lemidlalo?
Umdlalo olula unokukhuthaza imidlalo emininzi
Umatshini webhaso kufuneka wenze kube lula kubadlali ukuba baqonde ukuba mabenze ntoni. Xa umntu ebona umatshini okokuqala, imibuzo esisiseko kufuneka kube lula ukuyiphendula: Usebenza njani umdlalo? Ndiphumelela njani? Leliphi ibhaso endinokulifumana?
Oku kubalulekile kwiindawo zorhwebo kuba abadlali ngokuqhelekileyo abafuni kuchitha ixesha elide befunda imiyalelo enzima. Ukuba umdlalo wokudlala ulula, unokuqalisa ngokukhawuleza kwaye wenze isigqibo sokuba ngaba bafuna ukudlala kwakhona emva komzamo wokuqala.
Abavelisi kufuneka baqwalasele ubume beqhosha, ulawulo, ulwazi lwesikrini, ukukhanya, kunye namanyathelo emidlalo ngexesha lenkqubo yoyilo. Inkqubo yokulawula ecacileyo inokwenza umatshini ube lula ukuwusebenzisa kwaye ulungele uluhlu olubanzi lwabadlali.
Ibhalansi elungileyo yoMngeni kunye neMiba yoMvuzo
Ukuba umdlalo ulula kakhulu, abadlali banokuphumelela amabhaso rhoqo, nto leyo enokunyusa iindleko zamabhaso. Ukuba kunzima kakhulu, abadlali banokuyeka ukudlala emva kwemizamo emininzi engaphumelelanga. Umdlalo udinga ulungelelwaniso olufanelekileyo phakathi komngeni kunye nomvuzo.
Abathengi beB2B kufuneka babuze ukuba ngaba umatshini uyabavumela nabaqhubi ukuba bahlengahlengise useto lomdlalo xa kuyimfuneko. Abanye oomatshini bamabhaso banokuxhasa utshintsho kubunzima bomdlalo, ukuphindaphindwa kwamabhaso, okanye ezinye iisetingi ezisekelwe kwiimfuno zokusebenza.
Oku bhetyebhetye kunokuba luncedo ngakumbi kubahambisi abakhonza iimarike ezahlukeneyo. Ulindelo lwabadlali lunokwahluka phakathi kwamazwe, iindawo, kunye namaqela obudala, ngoko ke useto oluhlengahlengiswayo lunokwenza umatshini usebenze lula kwiindawo ezahlukeneyo.
UKhetho lwamaBhaso luyichaphazela njani iNgeniso yoMatshini?
Amabhaso adumileyo anokunika abadlali isizathu esinamandla sokudlala
Umdlalo ngokwawo yinxalenye kuphela umtsalane. Amabhaso angaphakathi kumatshini anokuba nefuthe elithe ngqo ekubeni ngaba abadlali bagqiba ekubeni bachithe imali.
Xa amabhaso ehambelana nomdla wabadlali ekujoliswe kubo, umatshini uba nesizathu esinamandla sokuba badlale. Iindawo zabantwana zinokusebenzisa izinto zokudlala, iimveliso zabalinganiswa, okanye izinto ezincinci eziqokelelwayo, ngelixa oomatshini abajolise kubantu abadala abasebancinci banokusebenzisa izinto ezihamba phambili, izixhobo zombane ezincinci, okanye ezinye iimveliso ezidumileyo.
Abathengi be-B2B kufuneka bajonge indawo yokubonisa ibhaso lomatshini, umthamo wamabhaso, inkqubo yokugcwalisa kwakhona, kunye nokuguquguquka. Umatshini onokubamba kwaye ubonise iindidi ezahlukeneyo zamabhaso unika abasebenzisi iinketho ezininzi xa befuna ukutshintsha iimveliso ngokusekelwe kwiziphumo zentengiso, amaxesha onyaka, okanye imfuno yendawo.
Iindleko zeBhaso zifuna ukutshatisa iModeli yeNgeniso yoMdlalo
Amabhaso ziindleko zokusebenza eziqhubekayo, ngoko ke abathengi kufuneka bacingele ngaphezu kokuba ibhaso likhangeleka linomtsalane. Ixabiso lebhaso kufuneka lilingane nemodeli yamaxabiso yomatshini.
Indlela elula yokujonga imodeli yile:
Ingeniso − Iindleko zeBhaso − Iindleko zokusebenza=Inzuzo eqikelelweyo
Ukuba ixabiso lebhaso liphezulu kakhulu xa lithelekiswa nemali ehlawulwa ngabadlali ngomdlalo ngamnye, umda wengeniso unokuba mncinci. Kwelinye icala, amabhaso abonakala enexabiso elincinane kakhulu anokwenza abadlali bangabi nasizathu sokuqhubeka bedlala.
Eyona ndlela ingcono kukutshatisa iindleko zamabhaso nabadlali ekujoliswe kubo, ixabiso ngomdlalo ngamnye, kunye nenani elilindelekileyo lemidlalo endaweni yokukhetha awona mabhaso abiza kakhulu.
Uyilo lomatshini lunokuchaphazela njani iNzuzo yeXesha elide-
Phezulu{0}Uyilo olubonakalayo oluphezulu lunokutsala abadlali abaninzi
Oomatshini bamabhaso bahlala besebenza kwiindawo zikawonke-wonke ezixakekileyo, ngoko ke umatshini ufuna ukutsala umdla. Ukukhanya okulungileyo, umboniso webhaso ocacileyo, iindawo ezicacileyo, kunye nokulula{1}}ukuyiqonda{2}}iphaneli yokulawula inokunceda umatshini ukuba uphume kwisixhobo esikufutshane.
Abavelisi kufuneka balinganise inkangeleko kunye nokusebenza okusebenzayo. Indawo yebhaso kufuneka yenze imbuyekezo ibonakale lula, indawo yolawulo kufuneka ikhululeke ukuyisebenzisa, kwaye ubungakanani bomatshini buphelele bufanele bulingane nendawo.
Abathengi beB2B kufuneka bajonge ngaphaya kweefoto zemveliso xa bethelekisa oomatshini. Kufuneka kwakhona bajonge indawo yomgangatho, umthamo webhaso, indawo yokubonisa, kunye nokukhethwa kokubeka. Ezi nkcukacha zinokuchaphazela indlela ngokulula abadlali baqaphela kwaye basondele kumatshini.
Amacandelo athembekileyo aNceda ekuKhuseleni iNgeniso yeXesha Elide{0}}
Inzuzo ikwaxhomekeke kwindlela umatshini onokusebenza ngayo rhoqo. Umatshini ohlala ufumaneka kubadlali unamathuba amaninzi okuvelisa ingeniso.
Iingxaki ezihlala rhoqo ngeenzwa, amaqhosha, izibane, iinkqubo zokulawula, okanye iinxalenye zoomatshini zinokudala iindleko zokulungisa kunye nokunciphisa ixesha lokudlala. Yiloo nto ubume bomatshini, umgangatho wecandelo, kunye nolawulo lomgangatho wemveliso zonke zinokuchaphazela ingeniso yexesha elide{1}.
Xa ukhetha umenzi womatshini wamabhaso, abathengi be-B2B kufuneka babuze ngenkqubo yokuveliswa komzi-mveliso, uhlolo lomgangatho,{1}}uvavanyo olugcweleyo lomatshini, kunye nenkxaso yamalungu asecaleni.
Umatshini othembekileyo ekulula ukuwugcina unokunciphisa ixesha lokudlala elilahlekileyo kwaye uncede abaqhubi bakhusele ingeniso yabo yexesha elide{0}}.
Ingaba Indawo kunye nokusebenza kweMihla le kuyichaphazela njani iNzuzo?
{0}IiNdawo zeTrafikhi eziPhakamileyo zenza amanye amathuba okudlala
Nomatshini webhaso oyilwe kakuhle{0}unokwenza kakubi ukuba uhlala kwindawo apho kudlula abantu abambalwa.
Indawo ke ngoko iyinxalenye ebalulekileyo yemodeli yenzuzo. Udederhu lweevenkile, ii-FECs, ii-arcades, ii-cinema, kunye neendawo zolonwabo losapho zonke zineendlela ezahlukeneyo zetrafikhi. Oomatshini kufuneka babekwe apho abadlali banokubona lula kwaye bafikelele kubo.
Abaqhubi kufuneka bajonge ukusebenza okwenyani endaweni yokucinga ukuba umatshini "awunangeniso." Ukuba umatshini ufumana imidlalo embalwa, ingxaki inokuvela kwindawo okuyo, koomatshini abakufutshane, ukukhetha amabhaso, okanye abantu ekujoliswe kubo.
Ukuhambisa umatshini kwindawo engcono okanye ukutshintsha amabhaso ngamanye amaxesha kunokuphucula ukusebenza ngaphandle kokubuyisela isixhobo.
ULondolozo lwarhoqo lunceda ukugcina ingeniso ifana
Ukusebenza kwemihla ngemihla nako kuchaphazela inzuzo. Ukucocwa rhoqo kunye nokutshekishwa kweenzwa, amaqhosha, iindawo zoomatshini, iingcingo, kunye neenkqubo zamabhaso zinokunceda abaqhubi bafumane iingxaki ngaphambi kokuba babangele ukwehla okukhulu.
Kubasebenzisi abanoomatshini abaninzi, ulondolozo kufuneka lube yinxalenye yenkqubo yokusebenza rhoqo endaweni yento eyenzekayo emva kokuba umatshini uyekile ukusebenza.
Abavelisi ababonelela ngemiyalelo yokulungisa, iindawo ezisecaleni eziqhelekileyo, kunye nenkxaso yobugcisa nabo banokunceda abaqhubi banciphise ixesha lokulungisa.
Ekuhambeni kwexesha, ulondolozo aluyondleko nje eyongezelelweyo. Inceda ukukhusela amandla omatshini okwenza ingeniso. Okukhona umatshini usebenza ngokungaguquguqukiyo, kokukhona unamathuba amaninzi okufumana umvuzo.
Kufuneka bajonge ntoni abathengi be-B2B kuMatshini weBhaso oneNzuzo?
Qwalasela Ukubakho kweNgeniso endaweni yexabiso lokuThenga Kuphela
Enye yezona mpazamo zixhaphakileyo xa kuthengwa oomatshini bamabhaso kukuthelekisa amaxabiso ababoneleli kunye nokukhetha eyona quote isezantsi.
Indlela engcono kukuthelekisa ixabiso elithengiweyo, inani elilindelekileyo lemidlalo, ixabiso ngomdlalo ngamnye, ixabiso lebhaso, iindleko zokulungisa, iindleko ezisetyenzisiweyo, kunye nobomi benkonzo obulindelekileyo kunye.
Umzekelo, omnye umatshini unokuba nexabiso eliphezulu lokuthenga kodwa uvelise imidlalo emininzi kwaye ufuna ukulungiswa okumbalwa. Xa kunjalo, inokunikezela ngembuyekezo yexesha elide engcono{{1}kunomatshini onexabiso eliphantsi.
Kubasasazi, olu hlobo lovavanyo lunokunceda ukumisela ukuba zeziphi iimveliso ezifanele iimarike ezahlukeneyo kunye namanqanaba exabiso endaweni yokukhuphisana kuphela ngamaxabiso aphantsi okuthenga.
Buza abavelisi malunga nokwenza ngokwezifiso kunye neNkxaso yokuSebenza
Iimarike ezahlukeneyo kunye neendawo zinokuba neemfuno ezahlukeneyo, ngoko ukwenza ngokwezifiso kunokuchaphazela ixabiso lomatshini webhaso.
Abathengi be-OEM/ODM kufuneka bajonge ukuba ngaba umenzi angenza ngokwezifiso iindawo ezifana noyilo lwekhabhinethi, imibala, uphawu, ulwimi, iisetingi zemidlalo, ukukhanya kunye nenkqubo yokuhlawula. Kwiiodolo ezinkulu, abathengi kufuneka baqinisekise ixesha lemveliso, ukuhlolwa komgangatho, unikezelo lweendawo ezisecaleni, kunye nenkxaso yobugcisa.
Umenzi womatshini wamabhaso onobuchule akafanelanga akhe izixhobo kuphela. Kufuneka kwakhona inike inkxaso kwiingxaki eziqhelekileyo ezinokuvela ngexesha{1}}elide lokusebenza.
Kubathengi be-B2B, olu hlobo lwenkxaso lunokuba nefuthe elithe ngqo ekusebenzeni kakuhle kunye neendleko ezipheleleyo zokuba noomatshini.
Kutheni le nto umatshini weBhaso oLungileyo unokuzisa ngcono ixesha elide-ngexesha le-ROI?
Ingeniso ePhakamileyo kunye neendleko zokuSebenza eziPhantsi Zisebenza Ndawonye
Umatshini webhaso onengeniso awufuni nje ixabiso eliphezulu ngomdlalo ngamnye. Kufuneka ikhuthaze imidlalo eyaneleyo ngelixa igcina ibhaso kunye neendleko zokusebenza phantsi kolawulo.
Imodeli esisiseko inokujongwa ngolu hlobo:
Umtsalane womdlali → Inani leMidlalo → Ingeniso → Ixabiso leBhaso → Iindleko zoLondolozo → Inzuzo
Xa umatshini etsala abadlali abaphindayo kwaye usebenza ngokuthembekileyo, unethuba elingcono lokuvelisa ingeniso ezinzileyo. Ukuba ikwasebenzisa izinto ezomeleleyo kwaye ivumela ukugcinwa lula, abasebenzisi bangagcina{1}}indleko zokusebenza ixesha elide phantsi kolawulo olungcono.
Yingakho abathengi be-B2B kufuneka bajonge imodeli epheleleyo yoshishino endaweni yokugweba umatshini ngenombolo enye.
Owona matshini ubalaseleyo uxhomekeke kwiModeli yeShishini lakho
Akukho matshini webhaso omnye oya kuba ngowona unengeniso kwishishini ngalinye.
I-FEC inokukhathalela ngakumbi malunga nokuthatha inxaxheba kosapho kunye nokuqina komatshini. Umsebenzisi we-arcade unokugxila ngakumbi kumdlalo odlalwa rhoqo kunye nexabiso lokudlala kwakhona. Umsasazi unokukhathalela imfuno yemarike, ukuguquguquka kwemveliso, kunye nobuchule bomenzi bokubonelela ngeenkonzo ze-OEM/ODM.
Umbuzo obalulekileyo awukho, "Ngowuphi umatshini webhaso owenza imali eninzi?" Yi:
"Ngowuphi umatshini webhaso ofanele indawo yam, abadlali kunye nemodeli yokusebenza kakuhle?"
Umatshini ohambelana nabaphulaphuli abafanelekileyo kunye nendawo unokuba nethuba elingcono lokuzisa iziphumo eziqinileyo-zexesha elide.
Ukuqukumbela
Abanye oomatshini bamabhaso banenzuzo ngakumbi kunabanye kuba benza ulungelelwaniso olungcono phakathi kwesibheno somdlali, uyilo lomdlalo, ukukhetha amabhaso, ukuthembeka komatshini, indawo, kunye neendleko zokusebenza.
Kubathengi be-B2B, isigqibo kufuneka sidlule ngaphaya kwexabiso lokuqala lokuthenga. Jonga ukuba mingaphi imidlalo enokutsalwa ngulo matshini, enoba amabhaso ayabalingana na abaphulaphuli ekujoliswe kubo, ukuba kubiza malini na ukusebenza, indlela esinokuthenjwa ngayo isixhobo, nokuba umenzi wawo unokunikela iinxalenye ezisecaleni nenkxaso yobugcisa kusini na.
Umatshini oxabisekileyo awungomatshini nje othengisa kakuhle. Ingumatshini onokuqhubeka nokusebenza, ukutsala abadlali abaphindayo, kwaye wenze ingeniso kwixesha elide.
